It’s no secret Google uses links to measure the authority of web pages. If a web page attracts links from other
pages Google’s algorithm, the software it uses to rank pages and decide which page is number one for a search result, increases the importance of a page.Link Building is the process of creating inbound links to ones own website.
This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
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