As online media has been evolving and new ways are being discovered, one thing is abundantly clear that content is the king. The asset for a website is its content. In ruthless competitive environment in online marketing where there is bombardment of information, novelty and uniqueness are in huge demand. It attracts numbers of visitors and encourages prospects to take action. Find out the ways to produce best engaging content to attract maximum numbers of people.
1. Clarity in intention and value- Content is not just about information and uniqueness instead content marketing is amalgam of utility, enjoyment, creativity and inspiration. Balance is the key. According to Ann Handley the queen of content marketing and chief content officer at Marketing Profs, innovation in the content cannot be achieved without combining three elements including utility, inspiration and enjoyment. Ann puts it as: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.”In order to make content engaging, make sure to utilize these factors.
Read complete post on SEO expert blog: Innovative content creation guide