What is Infographic and how could it influence the traffic to a website?

An infographic is basically artistic representation of information by using graphs, charts, maps, pictures and diagrams intended to present complex information clearly and quickly. Infographics are of great importance when it comes to generating leads, advancing brand and building traffic. Check out how infographics can influence the traffic to a website.

Sharable– Infographics have the capacity to go viral. Infographics give audience something that they can repost and share with friends thus increases the chances that your information is being shared all across the internet. A well crafted visual representation of data that speaks to audience and convey interesting and useful information can get picked up from your website and can be reposted several times by your followers.

Understandable- A study according to WebDAM revealed that human brain processes visual data 60,000 times faster than text and 65% of audiences are visual learners. Information in the form of images and eye catchy graphics capture the attention of people and make them stay on your website. Information in this way is easy to understand and memorize. The more people will understand, the more they will share it with others and this way cause an increase in the traffic.

Credibility– Pictures never lie. A picture is worth thousand words. Images and visual presentation of information increases the credibility and authenticity of your content. Audiences only look for interesting and credible information as internet is bombarded with information and there is high degree of skepticism in the audience. So infographics give reasons to people to rely on your information.

Easy to scan- Scanning and skimming are in human nature. Most of the humans scan through the web post before deciding whether the post is worth reading. No one has time to read the whole content. A good crafted infographics give your audience an urge to read your content. The viral nature of the infographics makes people link to your website. This way, the visibility of your website increases. Google will index your website higher.

Powerful Marketing Tool- With the growing trend of online marketing, infographics have occupied an important space in cyber world as the powerful marketing tool. Infographics don’t only contribute in creating brand awareness but also gives your customers a chance to virtually sample your product. Research also has showed that people are ten times likely to buy the product that they have seen than those which they have only read its description.

Infographics allow businesses to showcase their information in appealing and interesting way. Infographics don’t only make it easier to understand complex information but also strengthens both website traffic as well as website’s profile.

Authority Linking Tips

When you talk about SEO, authority linking is considered an important element. Authority linking lets you increase the page rank at Google. Authority linking can be applied to blog as well as to the standard website. You need to follow some top quality authority linking tips in order to get success and to achieve your target. You can take start by guest post blogging. In this technique you will write content for the blogger and in return you will get the inbound links coming to your website. You can write anything but you need to make sure that you use anchor text as a backlink for your website. You can also do blog commenting and this thing can earn you many authority links to your website. You can achieve high rankings in the search engines by using blog commenting. Social media plays an important role in getting the links as well. You need to make sure your website or blog is connected with the social media network so that users can share your content with their own networks.

 

You can do article directory submission to drive more traffic to your website. This technique will let you gain more links to your website and it will also enhance your search engine ranking. Directory submission websites also play an important role in giving you more traffic and to give powerful links to your website. Press release submission is also an important thing to do if you want to generate authority backlinks. You publish the press release and then pass on to different organizations and publications. You can send all the information you want in the press releases.

 

Forum participation also plays an important role for the foundation of links and for generating more traffic. You can start new discussions or even participate in ongoing discussions to spread your message. You can participate just by signing up and giving a little information. Video marketing can also be used and according to some estimates video has more chances to come on the first page of the search engines rather than simple websites which are text based. You can add testimonial on any other website and that testimonial can work in a positive manner for you. You can use the trick of link exchange and this can be done in partnership. You need to keep in mind that authority back linking is complex and lengthy process and few quality links are better than having many non relevant and low quality links.